Designing products with future generations in mind Consumers are increasingly sensitive and concerned about sustainability. Indeed, a recent study of purchasing habits shows demand for sustainable offerings remains strong--despite the economic downturn. According to a Cone Consumer Survey (February 2009), 44 percent of consumers say their "green" buying habits remain unchanged despite the current economy, and one-third of consumers say they are even more likely to buy green today than they were previously. Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together "over 100 such innovative and award-winning projects from over 20 countries, " launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design. Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung--as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more--"this is a state-of-the-art update on the sustainable revolution in product design"
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