Make no mistake; creative
thinking is a skill. As with any skill, it can be strengthened, honed
and mastered. And just like any endeavor, mastery of creativity requires
thoughtful study and practice. This book gives you the tools you
need to make creative thinking a part of your approach to every aspect of your life.
Breakthrough Thinking
is a holistic approach to creativity complete with industry examples
from successful creative professionals and some of the top creative
organizations in business today. Within the pages of this timely and
comprehensive guide to idea generation and problem solving you'll find
techniques and exercises to help you:
- Develop critical understanding of concepts, theories and trends in creativity
- Learn how to develop and apply creative concepts and strategies within today's competitive business environment
- Brainstorm, analyze and evaluate innovative ideas and solutions
- Empower your team's creative process
- And much more
Let
Breakthrough Thinking be your guide and tap into your creative potential today!
This
book represents an important contribution to our growing understanding
of creativity in professional practice. Vogel's take on it from a
variety of perspectives and contexts is rich and rewarding. --W. Glenn
Griffin, Ph. D., Associate Professor of Advertising, The University of
Alabama and co-author of The Creative Process Illustrated
A
resource not only for industry innovators, but also for academic
mentors who aim to provide rich learning environments for creative
leaders of the future. --Joann M. Montepare, Professor of Psychology,
Lasell College
