BRANDED INTERACTIONS - CREATING THE DIGITAL EXPERIENCE
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands
Digital design plays a crucial role in how customers experience a
brand. However, corporate websites and online shops are only one part of
interactive brand identity. The importance of mobile apps for
smartphones and tablets has grown exponentially in recent years, while
interactive touch points and billboards are increasingly found in the
real world. The interface is now the brand.
is a practical handbook for professional digital designers and those
just starting out. It is designed to guide the reader through the
process of digital brand design in five key phases: discovering a
demographic, defining an action plan, designing an interface, delivering
a quality product, and distributing the design to the marketplace.
All the sections are packed with real-world examples, case studies, and
interviews with experts from leading brands and interactive agencies. A
wealth of design documentation and diagrams helps to build a solid
framework for any project, incorporating brand strategy at every stage
while remaining flexible enough to incorporate change and creativity.